Except when they’re wrong. And we’re wrong a lot.
Most of the time, we consumers have no clue what we want. Oh sure, if it’s a matter of color, we know, “I like blue.” Well, most of the time. Women (and some men… who are overly feminine) sometimes pander back and forth about colors or designs on things. What they really want is attention and approval, even if it’s not blatantly obvious to them.
Why do you think your significant other gets upset if you reply with an uninterested, “mmmhmm,” when they ask you if you like how something looks on them? Attention and approval. Don’t believe me? Try the extreme ends of approving or disliking the item they’re trying out sometime. One extreme will probably get you laid while the other will definitely get you in trouble – I’ll let you figure out which is which.
Take WoW for example. People have been bitching forever that it’s too easy. Blizzard changes that with Cataclysm and people start complaining it’s too hard, complicated, convoluted, etc. and then jump over to Rift which is a lot alike WoW (you’re an idiot if you think otherwise – blind idiot) only much easier.
People liked WoW much like they paying for overpriced coffee at Starbucks. It’s decent coffee and on top of the coffee you get bitching about the price as something to do. People liked bitching about how easy things were. They liked being able to push the envelopes and then poo-poo their friends’ accomplishments citing their own ridiculous exploits. It makes them feel better about themselves.
And Blizzard took that away.
So let’s all go play Rift.